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BNI is the world's largest business referral organization. In 2004, BNI's 72,000+ members located in 22 countries, passed over 3.3 million referrals resulting in more than $1.5 billion U.S. dollars worth of business!
BNI was started in January 1985 by Ivan R. Misner, Ph.D. BNI provides a positive, supportive, and structured environment for business people to grow their businesses through word of mouth marketing. Since 1985 BNI members have exchanged approximately 3,951,000 referrals which have resulted in excess of $2.01 Billion dollars in business. Being a member of BNI is like having sales people working for you every day who market your product or service. BNI's sole purpose is to provide a structured environment for the development and exchange of quality business referrals. If referrals are an important part of your business, then BNI is the organization for you.
Dr. Misner was a management consultant when he started BNI. He worked with companies that needed assistance in the area of strategic planning and organizational development. As a business consultant, he received most of his business through referrals. However, he was not satisfied with the types of business groups that existed and he put together a networking group that he felt was structured, focused on doing business, and had an emphasis on positive reinforcement and support. That organization became BNI. Today, BNI has thousands of Chapters world-wide with tens of thousands of members passing millions of referrals.
Below, you will find some additional information about the organization:
Founder: Dr. Ivan R. Misner of Claremont, CA
Established: 1985
Philosophy: "Givers Gain"
Mission: To help people increase their business through a structured, positive, and supportive word of mouth marketing program.
Unique Feature: Only one person per professional classification is eligible to join a chapter
Number of Chapters: over 3,700
Number of Members: 72,500 (approximately)
Number of Referrals: over 3.3 million
Total Value of Referrals: $1.5 billion (U.S.) |